From performance marketing to building GTM systems.

I'm Nik. I'm from a tiny town in Idaho (not Ohio, not Iowa — it's the state next to Washington, do you know of Seattle? Yeah, one state to the east, right next to Canada).

I started my career in performance marketing because even then I loved the measurability. It's immensely satisfying to adjust the inputs and measure the outputs, to see the numbers change day to day and week to week. In a lot of ways I've graduated from performance marketing to, as a good friend once said, performance of marketing, to now: performance of GTM. Today with LLMs, it's easier than ever to have a finger on the pulse of the entire motion. Let's build things from scratch and put them into production the same day.

I love solving the unglamorous problems, the ones that everyone else tries to push off until the next quarter, or the ones that have 57 stakeholders involved. If it can be automated, it should be automated. If it needs a human in the loop, there should be a human in the loop. If we can build it today, why wait until tomorrow?

I'm available immediately for my next marketing AI engineering role. If any of this sounds like your kind of thing, say hello. The full history and toolkit live in the CV.